Ndima explained to IOL Lifestyle that while he excels as a creative director, he recognizes the need for a structured business system to sustain and scale the brand. "I understand my abilities as a creative director but recognise where I lack.

“Partnering with Bathu makes sense because they have a proven track record. From 2015 to date, they've built 35 stores and created jobs. Their structure and expertise will help Boys of Soweto grow beyond just being a passion-driven brand."

For Ndima, the partnership isn't just about business—it aligns with his values. "When I was in my late teens and early 20s, I had local favourite brands and designers, but today many of them no longer exist. They focused on the creative side but lacked the business element.

“I don’t want Boys of Soweto to face the same fate. Bathu Group understands both creativity and business, which makes them the right fit."

Beyond fashion, Ndima is drawn to Bathu Group's community-driven ethos. "They help kids with school shoes. It’s not just about survival but about uplifting our community. That’s the kind of impact I want to be part of."

Despite the collaboration, Ndima is adamant that Boys of Soweto will maintain its identity. "I spent seven days with Bathu’s leadership overseas and got to know them as people. I realized their values align with mine. This partnership won’t dilute Boys of Soweto, it will strengthen it."

Looking ahead, Boys of Soweto is set to make a bigger mark on the fashion scene. While traditional runway shows aren’t Ndima’s primary focus, he acknowledges their necessity.

"We will participate in SA Fashion Week, but we’ll also be creating our own fashion showcases. People will see more of our unique vision come to life."

With this strategic partnership, Boys of Soweto is not just growing, it’s securing a future in the ever-evolving fashion landscape.

#theo-balo

Theo Baloyi unveils five new subsidiaries, in the Bathu Group including Boys of Soweto