The Table Mountain Aerial Cableway Company (TMACC) has earned a silver medal in the Managing Waste: Reduce, Reuse, Recycle and Upcycle category at the 2025 WTM Africa Responsible Tourism Awards.

The announcement was made on April 10 during World Travel Market Africa (WTM), held at the Cape Town International Convention Centre, a leading event in the continent's tourism landscape.

These awards spotlight the remarkable efforts of organisations championing responsible and sustainable tourism, evaluated by a panel of global experts who prioritise measurable impact, innovation, and benefits to both society and the environment.

TMACC’s innovative waste management strategy has distinguished it from its peers, showcasing creativity and commitment at every operational level - from daily recycling efforts to large-scale reuse initiatives.

Over the last decade, TMACC has successfully diverted nearly 750 tonnes of waste from landfills, accounting for more than 62 percent of its total waste generation, underlining its role as a key player in sustainability.

“Operating at altitude means waste can’t simply be wheeled to the kerb,” explains Selma Hercules, Executive Director at TMACC.

“We have a dedicated night crew that collects and sorts rubbish after hours, with every item processed responsibly. We’ve even upcycled old staff uniforms into dog blankets for shelters and turned decommissioned cables into souvenirs such as medals and magnets.”